It started with a sketchbook full of superhero emblems and Philadelphia sports logos. That childhood obsession with bold marks and tight layouts sent me to the The Art Institute of Philadelphia, then straight into a whirlwind of design gigs and freelance side-hustles that never really stopped.
 

   I cut my teeth—and plenty of crop marks—at Kappa Publishing, where I served as Art Director for Pro Wrestling Illustrated while moonlighting on everything from puzzle-book covers to coloring book cut-out masks to Spider-Man Activity Books. From there I stepped into Brand Director territory, first with GLU Hospitality in 2016 and, since 2021, with Bagels & Co.—a concept I named, branded, and keep shaping to this very day. 
 

   Somewhere in that mix, I launched Spuughetti (2018). Not a penny spent, just relentless art, memes, and weirdness: 22k+ followers, 12 million+ views and 25 million unique interactions since just 2024 alone, proving you don’t need a budget when your ideas have legs—and funny content.
Be warned though, it is NSFW!
 

    I’ve also worked with TV crews for NBC/Golf Channel, managed the golden age of gamers at GameStop, soothed upset shoppers at IKEA, and hawked laptops at Best Buy.

Translation: I understand audiences—from die-hard fans to casual browsers—and I know how to make them look twice. If you need identity, storytelling, or a brand that actually resonates, let’s talk. I’ll bring the strategy; you bring the big ambitions. Together we’ll make something worth the double-take.